7:30pm - 8:30pm
Keynote: Reinventing Experiences Virtually
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VP, Digital Experience, Freeman XP
Wilson Tang is an interactive storyteller who brings brands’ narratives to life through integrated media as Freeman’s vice president of digital experience. A creative, digital, and media master, he loves to discover news ways to engage audiences through video and film, apps, and, of course, real world experiences. With an extensive background in designing, producing content, and creating experiential marketing solutions for clients that range from major media and technology organizations to Fortune 100 brands, Wilson brings a multi-dimensional creative engagement strategy to all of the client programs he touches.
He’s created websites for Google; shows for CBS; live restaurants for Chipotle; apps for BP; videos for ExxonMobil, projection maps for USA Today; events for the Boys and Girls Club; presentations for Yahoo!; and much more. And, on top of all that, he’s an award-winning filmmaker with prizes from multiple festivals, including Telly Awards and the Directors’ Guild of America. But Wilson doesn’t just create things because they are cool or pretty – it’s all about creating new experiences that inspire audiences to action.
Wilson is here today to announce a breakthrough offering that will impact the brand experience channel.« All Speakers