2:45pm - 3:45pm
Concurrent Session 2.2

A Meeting Planner's Guide to Hotel KPIs

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Chris Klauda

Director, Destination Research, STR

Chris Klauda joined STR in 2015 as the company’s first director of destination research. She leads the research and analytic efforts for STR’s destination clients and internal stakeholders, in addition to supporting the sales efforts of the company’s business development team. Chris is instrumental in producing STR’s biennial study of meeting planners titled Destination MAP (Meeting Assessment Planning). The next issue will be available in July, 2017. Chris was previously a VP with D.K. Shifflet, where she provided research and managed projects for all hotel clients, including Best Western, Choice Hotels, and Marriott. Chris is often called upon to present industry insights at travel industry conferences and as a guest lecturer at various universities. Chris graduated from the University of Minnesota’s Carlson School of Business.

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