Concurrent Session 2 C

The Connected Experience: Driving in-event engagement through NFC and technology.

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Brennan McReynolds

COO, Event Farm

Brennan is a data driven excel nerd and engineer driven by the opportunity to connect the human element of events with technology. As COO of Event Farm, the event marketing and experiential platform for Fortune 1000 companies and agencies, he overseas operations and their experiential group EFx.

Last summer he spent 30 days in Rio for the Olympics leading a large experiential activation for one of the world’s largest athletic companies. A past speaker at MPI, IMEX and EventTech, he’s an advocate of creating “heads-up engagement” by connecting the pre, during and post event attendee experiences with technology.

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